At home in Tennille, Georgia, Endurance Poly Producers is a high-density polyethylene (HDPE) conduit and piping systems fabricator that has shipped to every state in the United States. After saving the day when the industry faced shortages due to the pandemic, the company was awarded two supplier awards for stepping up, leaving customers amazed and delighted by the fact that their businesses were saved in the nick of time.
Primarily supplying the fiber and utilities industries with hard-wearing piping and conduit, Endurance Poly Producers helps make a modern lifestyle as we know it possible for millions of people across the country. Customers favor working with this team for their efficiency and good service, short lead times, and quality. And the company achieves all this at competitive rates while identifying exact customer needs.
HDPE is quickly becoming known as a viable alternative to steel, polyvinyl chloride (PVC), and pipes made from other materials, and its foothold in the market is growing significantly. Being comparatively easier to rig than traditional systems while providing durability, strength, and corrosion resistance, HDPE piping and conduit have put Endurance Poly Producers on a winning streak. It has also made the company a leader in its field.
Amidst recovering markets, Endurance is now working to meet demand and serve even more clients across the country, and the investments it has made to this end have been significant. From technology to research and development, the company’s facility is a joy to behold, and even has an onsite laboratory.
Meeting customer needs
As a comparatively small outfit, the company has flexibility. Customers receive quality products that they know they can trust and rely upon, while the company’s nimbleness also means that customers and staff have easy access to the leadership team, leading to open communication and superb customer relations. Another important advantage that Endurance’s size provides is the swiftness at which it brings its goods—and changes to those goods—to market.
Without even a trace of the typical bureaucracy inherent in larger firms, the company’s speed allows customers to pivot to market demand rapidly. “At Endurance, we’re a long-term partner even though we are smaller and privately owned,” says Daniel McFall, co-owner and head of sales. “We are much more loyal and much more flexible and capable.”
After only four years of delivering premium piping and conduit, the company is now expanding. High transportation costs traditionally kept it serving an area of 500 miles around its facility until COVID-19 hit. It then decided to open another site in the Midwest, where it is currently scouting for a suitable property that will allow it to deliver to more customers.
In establishing more facilities, Endurance is maintaining its local lead times while improving lead times for customers who would otherwise have had to add extra transportation time due to long-distance travel. Current indicators are that the company may have the new plant established as soon as 2025. There is also a strong possibility that this could be followed by a third location relatively soon.
By empowering its team to make decisions in the field, Endurance frees them to do what they do best. This mature—and more effective—approach to doing business gave the company the vitality it needed over the past four years to swoop into the market and assist businesses that would otherwise have turned elsewhere—if they could even find other suppliers able to provide them with what they needed.
This tactic has also established confidence and speed in its operations that it would not have had otherwise. “We think our potential new customers would value the relationship and the loyalty that we can provide that we don’t believe they’re getting elsewhere,” McFall says. Taking its customers’ needs to heart, the team can deliver in ways that suit their operations best.
To demonstrate its commitment even further, the company is aligning itself with all the relevant certification boards in its industry and recently joined the National Sanitation Foundation (NSF). This new alliance positions it perfectly to fabricate pipes suitable for potable water distribution, expanding its capabilities through continued research and testing.
Birth of a business
Soon after the dawn of 2020, its three founders launched the company, putting everything into the firm during a time that many others probably thought a tad unrealistic. After a fateful meeting where they discovered that each of them would be able to bring a different, yet integral, skill to a business of this kind, the three partners, Chris Massengale, Director of Operations; Jensen Massengale, Director of Procurement; and McFall, set to work to make their dream a reality.
Together, they formed a power team. While McFall brought his product sales expertise of a decade and a half to the table—alongside his experience as Vice President in former firms he worked in—Chris Massengale is the manufacturing expert, with a background in plant operations and quality fabrication. Jensen Massengale contributes over a decade of procurement expertise to the firm’s current success. Together, the Massengales come from a family with an extensive history in the industry.
“When the three of us came together, we literally had the entire production chain,” McFall says. The trio’s experience in building and leading teams sealed the deal as they set out to build a high-density polyethylene conduit and piping fabrication outfit that would disrupt the industry. With the team sporting a collective century of experience and knowledge, they set out to build a company that had a solid grip on its operations from the outset.
“By early 2021, we were producing. Starting the company when we did really could not have worked out better,” McFall says of what still feels like a blessing. As luck would have it, the company’s founding was followed by a significant boom period in demand. That led it to hit the market at the right time, with the right product. Tremendous expansion followed, turning it into the innovative force it is today.
Leading with people
Learning valuable lessons in multi-national corporate companies, this team knows that keeping things simple, straightforward, and honest drives longevity. One of those lessons revolves around hiring the best people. Hiring for personality as well as experience has secured the company a formidable team of 50 that has taken it to greater heights in less time than it could ever have imagined possible.
“Our employees are just as passionate and caring about our company, our customers, and making good products as we are as owners,” says McFall. As a result, the leadership prioritizes employee satisfaction. In taking care of the people that make this company what it is, they know that customers are automatically cared for also.
In mapping out its path, the company is focused on strategically maintaining its stability. Beyond this, heavy industries such as mining and oil and gas are areas of possibility to be examined. Endurance Poly Producers embodies the true definition of its name: grit, commitment, and the tenacity to continuously do and become better.
