RawMaxx Trailers, based in Las Cruces, New Mexico and Cuauhtémoc, Chihuahua, Mexico, manufactures top-of-the-line steel-built trailers and ancillary products. The company’s dump, gooseneck, utility, step deck, and car hauler trailers, among other varieties, are sold through a widespread dealer network to companies in the construction, landscape, property maintenance, equipment rental, waste removal, automotive transport, excavation, and agricultural sectors.
“We build trailers for people who work hard. That’s our mission. That’s who we design for, that’s who we respect,” says Francis Wieler, head of Marketing.
Regardless of the industry served, the company’s trailers are used by “working professionals who rely on this equipment daily,” he adds.
Products of the highest standard
RawMaxx has recently launched a variety of new trailers as well as an advanced solution called 3D Configurator. The latter enables prospective customers to create digital trailer designs on a computer screen based on their input, while the new trailers include the G7X Series, GDX Knight, DTX Deckover Tilt, and SGX models. Wieler describes the G7X Series as “an evolution of our GTX Series.” While the GTX trailer is 102 inches wide, the G7X is narrower, at 83 inches. As such, the new G7X Series represents a more affordable option for clients looking for a trailer that is both maneuverable and compact.
Trailers in the G7X Series include the versatile Bumper Pull model, which is available in 20, 22, and 24-foot lengths and comes with a front toolbox, powder coat finish, and a gross vehicle weight rating of 14,000 pounds (the measure of the total weight of a fully-loaded trailer).
The G7X Gooseneck trailer is another model in the new G7X Series, also available in 20, 22, and 24-foot lengths with a 14,000-pound gross vehicle weight rating and front toolbox. The G7X Gooseneck trailer offers exceptional stability and is well-suited for heavy loads.
The company’s GDX lineup consists of general duty dump trailers, a category popular with contractors. The new GDX Knight trailer features 10-cubic-yard capacity, 41-degree tilt angle, and a manual tarp system. The trailer offers durability and efficiency, and loading and unloading is a cinch. The GDX Knight is designed “for crews who consistently push heavier materials or higher volumes. It has structurally reinforced walls and increased capacity,” says Wieler.
The DTX Deckover Tilt is also designed for handling heavy loads, with a GVWR of 14,000 pounds. This model boasts 17-degree tilt angle and a hoist-lift system fitted with a 5×16” cylinder for speedy and efficient loading and unloading. An upgraded version offers a gross vehicle weight rating of 20,000 pounds.
The SGX trailer, meanwhile, has a gravity-tilt design, an 8,000-pound gross vehicle weight rating, and is suitable for moving boom lifts, scissor lifts, and cherry pickers.
Some of these trailers feature the Milwaukee PACKOUT system, an innovative, modular storage setup comprising various chests, boxes, and cooler units for heavy-duty storage. Milwaukee PACKOUT “gives operators an organized space and secured tool storage placement under the trailer directly,” Wieler explains.
Quality from the start
RawMaxx was founded in Mexico in 2017 with a focus from the start on manufacturing heavy-duty steel trailers. “While the product line has expanded significantly, the core mission has remained the same: build strong, dependable trailers,” says Wieler.
Manufacturing and design work is all performed in-house aside from a few components such as axles and hydraulic systems, which are obtained from trusted outside suppliers. The company uses CNC laser cutters, press brakes, plasma cutters, and other machinery to self-perform its engineering, fabrication, welding, assembly, and finishing. “We maintain control over our production process to ensure consistency in quality,” says Wieler.
The company sells its products through an extensive dealer network—most based in the United States, with a few in Canada. While clients cannot buy directly, Wieler sees this as an advantage.
“We do not sell to end users,” he says. “This allows us to focus on manufacturing products and development. It also helps keep the price lower, because we can sell a full load to a dealer, which ensures that the customer is going to get a better price. If somebody from New York buys a trailer from us directly, the cost of shipping that one trailer is going to be more than if we ship seven or eight trailers on one load.”
People-powered service
At present, the company employs 600 people, an increase of about 40 from this time last year. The spike in personnel can be attributed to increased demand for the products in the United States.
When it comes to new hires, RawMaxx looks for people with a strong work ethic, a willingness to learn, a team mindset, a sense of accountability, and an alignment with the company’s values of integrity, hard work, expertise, innovation, and adaptability. “The culture overall here is blue collar, performance-driven, with a focus on continuous improvement and respect for the craft,” Wieler says.
The company prides itself on being “non-corporate,” he adds. There is no rigid company bureaucracy; issues are dealt with right away, and do not require months of meetings, memos, and analysis to address.
Customer support is offered via the company’s nationwide dealer network, and to this end, RawMaxx offers spare parts, replacement parts, service guidance, technical assistance, product updates, and warranties including five years for axles, three years for structural issues, and one year for paint. “If a customer has an issue, we work directly with the dealer to ensure that it’s resolved quickly and properly,” says Wieler.
In addition to its customers, the company believes in supporting charities and its workforce, with charitable endeavors including funding for a local orphanage and an overarching commitment to its nearby communities. And the RawMaxx team is happy to help fellow staff members through rough patches with financial aid or other forms of assistance. Staff members “will always stand together and support each other in times of need or when surrounding communities are in need. The entire team will rally and organize food, clothing, and financial drives. It’s part of the culture here at RawMaxx,” says Wieler.
Safety, of course, is also central to the company culture. Workers receive comprehensive safety training with established protocols in case of accidents or mishaps. Personal protective equipment including helmets, work boots, and googles, are mandatory and paid for by the company.
Making customization easy
RawMaxx has also forged a partnership with prominent automotive celebrity Dave ‘Heavy D’ Sparks, who co-starred on the reality show Diesel Brothers on the Discovery Channel. Heavy D shouts out the company’s innovative design, superior components, focus on safety, excellent customer service, wide array of products, customization, and heavy-duty construction in his glowing testimonial on the company website. Heavy D also participated in the launch of 3D Configurator at the North American Trailer Dealers Association (NATDA) 2025 show in Nashville, Tennessee and praises the solution in a company YouTube video.
3D Configurator, as mentioned, allows potential customers to view digital trailer models based on their selections regarding size, specifications, options, colors, and models. Customer input is used to add or remove details, and the ensuing image can be viewed from multiple angles, giving clients a clear sense of what they are buying. Customers “can see where every dollar is going. They can see visually what the trailer is going to look like,” states Wieler, adding that the 3D Configurator “is a tool to give as much confidence to the buyer as possible.”
The solution has earned the company industry kudos and took first place in a competition for ‘Best in Show for Services & Software’ at last year’s NATDA conference.
Facing challenges
While optimistic, Wieler is well aware of certain challenges facing the company, including volatility in the trailer sector. Underlying this volatility are rising material costs, supply chain changes, and regulatory developments. RawMaxx addresses these issues “through strong dealer and supplier relationships, in-house manufacturing control, operational efficiency, and strategic pricing adjustments. We focus on stability and long-term relationships rather than short-term reaction,” says Wieler.
Going forward, the company has plenty of new ideas, enhancements, and product concepts in the pipeline. “There’s always new stuff that comes out. We have a few engineers who consistently look at the market, look at what the needs are out there and what people are asking for. It can take months or years to refine something before we do release a new type of trailer.”
Over the next few years, Wieler also hopes to see the company strengthen its dealer network even further, continue to innovate on the digital front, and maintain its reputation for durability and integrity.
“Our goal is sustainable growth, while protecting product quality and brand reputation. That’s very important. There are a lot of people who depend on RawMaxx to make a living, whether it’s the people building the trailers or the people who depend on them to get their job done,” Wieler states. RawMaxx plans to be there, serving all of these people with quality, innovation, and integrity, for the long haul.
