Before the sun even comes up over a job site in Houston, a contractor is already backing his Texas Pride dump trailer into position. 800 miles away in Atlanta, a landscaping crew loads equipment onto their flatbed for the day’s route. In Montana, a rancher hooks up to move a load of fence posts. Different jobs, different time zones, different destinations. From single-person contractors to 50-truck fleets. But as the day breaks, the very same question matters to all of them: will this equipment work as hard as they will?
Over four days in early March, those hard-working Americans and thousands like them will find Texas Pride Trailers at CONEXPO-CON/AGG 2026 for the very first time. The show sprawls across 2.8 million square feet of exhibit space at the Las Vegas Convention Center, making it the largest construction trade event in North America.
If Texas Pride has been the best kept secret in tough-as-nails work trailers and haulers across the American Southwest, it’s no secret anymore.
For a tried-and-true American company that has been building trailers in Madisonville, Texas since 1998, the decision to exhibit represents something straightforward: the construction industry needs to know what landscapers, ranchers, and independent haulers have already figured out. Texas Pride Trailers builds made-to-order, rock-solid trailers sold the right way: factory-direct, delivering the fastest turnaround times at the fairest prices for hardworking folks across America.
The difference in factory-direct
The trailer industry has changed dramatically over the past decade. Consolidation has become the norm, and while it’s been good for corporate margins, it hasn’t been favorable to buyers. Lead times have stretched from weeks to months. The relationship between buyer and builder has largely disappeared, replaced by dealer networks and corporate cost-cutting.
Texas Pride operates differently. Every trailer that rolls out of their Madisonville facility is built to order and to their customers’ exacting specifications. Virtually no unsold inventory sits on a dusty lot. No mass or offshore production. No shortcuts that compromise what is needed for hardworking Americans to accomplish what’s in front of them today or in 20 years. Instead, this is a company that works directly with their customers, whether it’s a landscaping crew in the Carolinas, a ranch operation in Oklahoma, or a construction contractor in Arizona. All to deliver precisely what the job requires.
And the results show up where it matters: in delivery times of two to three weeks, not two to three months. In one-to-one sales and support. In pricing that reflects actual manufacturing costs, not layers of dealer markup. And in build quality that consistently exceeds industry standards. Because Texas Pride believes that when you’re talking directly to the person who’ll be using your product every day, cutting corners for a few extra pennies never pays off.
Texas Pride’s dump trailers led the market in standardizing cylindrical hydraulic lifts over the less reliable scissor-lift designs used by most in the industry. The roll-off trailers accommodate construction dumpsters of multiple types from most manufacturers, with hookup systems built for job-site efficiency and flexibility. The flatbed and lowboy configurations are built for the dimensions and weight requirements of the most used construction equipment, from skid steers to excavators, with decks that maximize safe loading and secure tie-down.
All are built from U.S. steel by American workers, customizable to spec, and delivered in weeks, not months. You might think that these are the norms in this industry, but in fact, it’s a rare set of values that defines Texas Pride Trailers in today’s trailer manufacturing landscape.
A reputation forged in Madisonville, Texas
Jim Bray founded Texas Pride Trailers in 1998 with a straightforward conviction: the people who build America, feed America, and keep this country running deserve equipment built the same way they work. With integrity and built to last.
27 years later, that conviction hasn’t changed. Walk through the Texas Pride facility and you’ll find multi-generational families working side by side. Some employees have been there since the beginning. Others represent the second or third generation of their family welding, fabricating, and assembling trailers on the same floor where their parents or grandparents built their livelihoods.
“We’re making these trailers for people who get going early, finish on a handshake, and don’t cut corners,” says Bray. “That’s not marketing. Rather, it’s about who walks through our doors and who calls our shop—relationships. When you’re building for people like that, you’d better be people like that. Our team understands what’s at stake when someone’s livelihood depends on the equipment they’re pulling behind their truck. So we build it right. Every weld. Every bolt. Every trailer.”
Over all this time, the company remains family-owned and operated. That independence allows Texas Pride to make decisions based on quality and customer relationships rather than external financial pressures.
The choice shows up in the product: heavy-duty U.S. steel throughout. Structural components that many in the industry would consider overbuilt. Welds that exceed specification. Axles, suspension systems, and running gear designed for sustained heavy use, not just meeting minimum weight ratings. Premium paint systems that resist chipping and corrosion. Sealed wiring harnesses. Industrial-grade bearings. The heaviest-duty brakes and tires for the jobs at hand.
Every trailer ships ready to work. No assembly required; just hook up the gooseneck or bumper pull and roll.
Trailers built for real work
Cody Archie runs Bar 7 Ranch, a working cattle operation that also manages rental properties and handles equipment moving across multiple locations. He owns three Texas Pride trailers, and all of them see constant use.
“I need equipment that handles everything,” Archie explains. “One day I’m moving cattle panels and feed. The next I’m hauling a tractor to a rental property. Then I’m loading demo debris from a renovation. The build quality is obvious the first time you use it. The deck doesn’t flex under load. The gates operate smoothly even after thousands of cycles. These trailers work as hard as I do, and I don’t worry about them.”
That reliability stems from design choices baked into every Texas Pride trailer: heavier steel than industry standard, reinforced crossmembers and structural supports, and components sized for doing the work, not merely rating for it.
For construction applications, those choices translate to equipment that holds up under daily job-site conditions. Dump trailers that cycle multiple times per day without hydraulic issues. Roll-off systems that handle the abuse of construction debris. Flatbeds that don’t develop stress cracks after a season of loading equipment.
Delivering real American value
The phrase “American Made” feels like it’s lost its true meaning when companies apply the label to products assembled domestically but that use imported steel and foreign components. Texas Pride takes a different approach.
The steel is American. The workers are American. From start to finish, every trailer is built in Texas. The entire supply chain prioritizes domestic sourcing wherever possible. The company’s growth strategy centers on expanding American manufacturing capacity.
That commitment costs more upfront: American steel carries a premium; American labor runs higher. But those costs deliver value over the life of the equipment: trailers that last longer, hold resale value better, and require less maintenance.
“Real American value goes beyond the sticker price,” says Devin Davis, Senior Vice President of Sales Operations & Fulfillment. “When you buy factory-direct from us, you’re getting a trailer built to your specs, delivered in weeks, backed by people you can actually talk to when you need support. You’re working with the people who built your trailer. That relationship matters, especially when you’re running a business and downtime costs you money.”
The construction industry understands total cost of ownership. A trailer that costs 20 percent less but requires frequent repairs or suffers premature wear ultimately costs more than a higher-quality alternative that works reliably for a decade.
Texas Pride’s factory-direct model addresses both sides of that equation. By eliminating dealer markup, which can add 30 percent or more to the final price, the company delivers professional-grade trailers at prices competitive with mass-market alternatives. Premium quality steel at working-person prices, built without compromise.
Join Texas Pride Trailers in Vegas
CONEXPO-CON/AGG 2026 runs March 3-7, 2026, at the Las Vegas Convention Center. Texas Pride Trailers will be exhibiting at Booth S64113, showcasing dump trailers, roll-off configurations, and flatbed options tailored for construction applications.
For attendees, the booth offers a chance to see factory-direct quality firsthand, discuss specific equipment needs with people who actually build trailers, and understand what American manufacturing looks like when done right. For those who can’t make it to Las Vegas, Texas Pride remains available the same way they’ve always operated: directly, honestly, and ready to build exactly what the job requires.
Let’s Roll.
See the full line of rock-solid Texas Pride Trailers at texaspridetrailers.com.
