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	<title>The Electronic Components Industry Association (ECIA) Archives - Manufacturing In Focus</title>
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	<title>The Electronic Components Industry Association (ECIA) Archives - Manufacturing In Focus</title>
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		<title>Protecting North American ElectronicsThe Electronic Components Industry Association (ECIA)</title>
		<link>https://manufacturinginfocus.com/2023/11/protecting-north-american-electronics/</link>
		
		<dc:creator><![CDATA[Pauline Müller]]></dc:creator>
		<pubDate>Wed, 08 Nov 2023 15:47:42 +0000</pubDate>
				<category><![CDATA[In Focus]]></category>
		<category><![CDATA[November 2023]]></category>
		<category><![CDATA[The Electronic Components Industry Association (ECIA)]]></category>
		<guid isPermaLink="false">https://manufacturinginfocus.com/?p=34974</guid>

					<description><![CDATA[<p>The Electronic Components Industry Association (ECIA) is a source of guidance and best practices for companies seeking optimum performance within this highly competitive industry. It is also an advocate for helping North American electronic components manufacturers understand and manage through the regulations and standards needed to serve the wave of companies looking to establish or re-establish facilities in the U.S.</p>
<p>The post <a href="https://manufacturinginfocus.com/2023/11/protecting-north-american-electronics/">Protecting North American Electronics&lt;p class=&quot;company&quot;&gt;The Electronic Components Industry Association (ECIA)&lt;/p&gt;</a> appeared first on <a href="https://manufacturinginfocus.com">Manufacturing In Focus</a>.</p>
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<p>The Electronic Components Industry Association (ECIA) is a source of guidance and best practices for companies seeking optimum performance within this highly competitive industry. It is also an advocate for helping North American electronic components manufacturers understand and manage through the regulations and standards needed to serve the wave of companies looking to establish or re-establish facilities in the U.S.</p>



<p>To achieve this, the ECIA has three constituencies through which it contributes to the interests of distributors, manufacturers, and independent manufacturers’ representatives within the electronics components field. The ECIA also provides its members with opportunities to build relationships and meet while giving them a voice in developing industry best practices and standards. It is a source of crucial industry knowledge and information from which its members benefit in many ways.</p>



<p>As part of this role as an industry convener, influencer, and optimizer, the association organizes gatherings where industry leaders compare notes, get to know one another, and make important, industry-defining decisions. These include, amongst others, its joint council meetings—brainstorming events where scores of stakeholders and other trusted voices from the three constituencies gather to compare notes on their operational successes and new initiatives based on thorough market analysis followed by policy development.</p>



<p>Then there is its annual conference, to be held in October in Chicago this year. The conference is attended by guests like the Assistant Secretary of the Department of Commerce, who discussed how the industry can improve its collaboration with the government through what it calls “advance due diligence” to prevent electronics shipments from going to undesirable agents posing as legitimate businesses. The event is an opportunity for leaders from across the electronics components industry, including executives from manufacturing and the distribution world, to connect and share in motivational talks, panel discussions, and forecasts on the world’s economy and their position in it.</p>



<p>Following the cancellations of the event due to COVID-19 in recent years, it sold out entirely in 2022. “We do a lot of original market research—especially as it applies to industry sentiment. We cut the data in a lot of different ways. That’s very beneficial to be able to help people know what’s going on in the overall market,” says David Loftus, President and Chief Executive Officer. The ECIA also hosts an executive conference, the EDS Summit, in Las Vegas, where partner companies discuss and agree on business strategies and upcoming product releases every year.</p>



<p>Established nearly a century ago, the original association on which the ECIA was founded was involved in radio distribution. Today, the organization continues to do invaluable work, ensuring the safety of purchasing original electronic components, online and elsewhere, from original equipment manufacturers (OEMs). To achieve this, it also runs what the association considers the only online authorized channel marketplace—www.trustedparts.com—supported by its OEM members.</p>



<p>“Other marketplaces have all kinds of brokers, grey-market activity, and things that can potentially fuel counterfeiting, which is very dangerous in the electronic space, as you can imagine,” Loftus says, underscoring the benefits of protecting quality and reliability, which set this platform apart. “Our online marketplace is a way for buyers to be fully confident that they’re getting genuine products from the OEMs with the full manufacturing warranty and the highest levels of quality and reliability.”</p>



<p>Alongside these efforts, the ECIA collaborates with affiliated organizations like JEDEC Solid State Technology Association, the self-described “global leader in developing open standards and publications for the microelectronics industry,” and others responsible for developing and overseeing industry standards of comparable goods. It also has dedicated groups of experts to oversee implementing, maintaining, and further developing around 500 industry standards governing manufacturing methods and quality craftsmanship in the country.</p>



<p>The association’s work is not only about protecting its partners and customers, however. The ECIA also sees to matters it considers its civic duty, such as training and education. Its courses and educational materials are custom-created with novices in mind. A welcome addition to this body of work is its focus on enumerating and explaining a myriad of industry acronyms.</p>



<p>Finally, the ECIA is a loyal industry advocate and works in partnership with other industry players to drive more solid support for industry legislation creation across the United States. As part of this commitment, Loftus is a member of the board of advisors for manufacturing association members of the National Association of Manufacturers (NAM). According to him, NAM’s invaluable work reaches far beyond the electronics components industry to fabrication across North America.</p>



<p>“A lot of issues touch manufacturing worldwide. So when it comes to sensible environmental regulation, it’s not that we are against it; it is just that we want it to be sensible,” he says of the work done by contributors from America and abroad.</p>



<p>As some of the country’s most respected fabricators join the association to ensure that standards are upheld across industries, the ECIA is also known for joining with others to get the job done. “We find that there is a lot of benefit in putting our voices together and having a stronger message in trying to create a more sensible regulatory environment and more favorable economic conditions to ensure that manufacturing is strong here in the U.S. and the rest of the western world,” Loftus says. He points out that the offshoring of fabrication is, according to trusted indicators, a declining trend as North American manufacturers respond to the supply chain challenges of the past few years.</p>



<p>While there are companies setting up new fabrication outfits in the United States following COVID-19, Loftus’ grasp of and experience in the complexities of manufacturing electronics components leads him to be conservative in his forecasts—especially when it comes to the speed at which this specific type of manufacturing may or may not return to home soil.</p>



<p>“It takes many, many years to be able to plan, build, and make effective new production lines for production facilities, especially for things like semiconductors… and a tremendous amount of capital,” he says. It takes the training of workforce, being able to tune and perfect… the most complex manufacturing processes on the planet to be able to create advanced semiconductors.”</p>



<p>The Biden administration’s CHIPS and Science Act of 2022 has given the local semiconductor manufacturing industry a tremendous boost, with estimated investments of around $150 billion confirmed by the White House. “The government’s partnership with our industry to be able to provide incentives to build these very expensive [facilities] on U.S. shores is showing some promise,” Loftus says. While economic pressures may have delayed some of the activity in this area, he remains positive about the industry&#8217;s outlook.</p>



<p>He is especially proud of the association’s “small but mighty team,” of 11. These valued people are responsible for organizing and facilitating everything from meetings to sizeable events for members to significant original market research. Without these member companies, their loyal support, and selfless contributions of time and expertise, the ECIA would have no claim to existence, let alone have its guidelines and work accepted by the industries it serves.</p>



<p>The association also serves the next generation of electronics experts through its support of FIRST Robotics. An acronym for “For Inspiration and Recognition of Science and Technology,” the organization was the brainchild of Dean Kamen, inventor of the Segway and the automatic portable insulin pump in 1976—amongst several other notable technologies through his company, DEKA. Kamen wanted to allow children and youngsters to learn from and be mentored by professional engineers while making it fun and inspiring them to pursue careers in science, technology, engineering, and mathematics.</p>



<p>“I could talk to you all day about the merits and wonders of this competition that is run almost like high school or college sports teams… that form almost like small businesses. We are happy to be significant sponsors. Our member companies also sponsor these teams locally,” says Loftus of the initiative that reaches over 700 thousand children annually across the globe.</p>



<p>As the evolution of electronics directly drives the evolution of modern technology, the ECIA takes its contribution toward education and industry advocacy locally and toward global industry practice seriously. To this end, its Paul Andrews Continuing Education (PACE) program boasts over 1100 participants at present. It is with this pragmatic view ahead that the ECIA looks toward its own good fortune and ability to expand its reach by continuing to do what it does best.</p>
<p>The post <a href="https://manufacturinginfocus.com/2023/11/protecting-north-american-electronics/">Protecting North American Electronics&lt;p class=&quot;company&quot;&gt;The Electronic Components Industry Association (ECIA)&lt;/p&gt;</a> appeared first on <a href="https://manufacturinginfocus.com">Manufacturing In Focus</a>.</p>
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		<title>High-Quality InterfacesXymox Technologies</title>
		<link>https://manufacturinginfocus.com/2023/11/high-quality-interfaces/</link>
		
		<dc:creator><![CDATA[Nate Hendley]]></dc:creator>
		<pubDate>Wed, 08 Nov 2023 15:47:34 +0000</pubDate>
				<category><![CDATA[In Focus]]></category>
		<category><![CDATA[November 2023]]></category>
		<category><![CDATA[The Electronic Components Industry Association (ECIA)]]></category>
		<guid isPermaLink="false">https://manufacturinginfocus.com/?p=34971</guid>

					<description><![CDATA[<p>After Xymox Technologies was profiled in Manufacturing in Focus in December 2018, the Milwaukee, Wisconsin-based firm merged with the RAFI Group of Germany. This corporate collaboration has the potential to dramatically shake up the North American touchscreen and digital display markets.</p>
<p>The post <a href="https://manufacturinginfocus.com/2023/11/high-quality-interfaces/">High-Quality Interfaces&lt;p class=&quot;company&quot;&gt;Xymox Technologies&lt;/p&gt;</a> appeared first on <a href="https://manufacturinginfocus.com">Manufacturing In Focus</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>After Xymox Technologies was profiled in <em><strong>Manufacturing in Focus</strong></em> in December 2018, the Milwaukee, Wisconsin-based firm merged with the RAFI Group of Germany. This corporate collaboration has the potential to dramatically shake up the North American touchscreen and digital display markets.</p>



<p>Xymox (pronounced “Zy-Mocks”) custom designs and manufactures membrane switches, capacitive touch sensors, and specialized circuitry. Membrane switches are a type of human-machine interface (HMI), made from layers of printed film or other material, that relies on pressure to open and close circuits. Capacitive touch sensors, meanwhile, are used in capacitive touch screens (displays on smartphones, computer tablets, and other products manipulated by the fingertip).</p>



<p>Based near Ravensburg, Germany, RAFI describes itself as “the solution provider for HMI and E2MS [Electronic Engineering and Manufacturing Services]” markets. To this end, RAFI supplies electronic assemblies, electronic systems, and electromechanical components, and offers engineering services.</p>



<p>Despite the merger, much remains the same at Xymox. The company continues to mine its own areas of expertise, but now it has a partner with over 2,300 employees in facilities around the world. RAFI’s broad market reach and core competencies present new opportunities for Xymox.</p>



<p>“Our focus has been membrane switches and capacitive touch sensors for really just the front of the assembly. What RAFI brings to us are all the electronics and everything needed to [move] deeper into the assembly,” says Xymox President and CEO, Bob Hartline.</p>



<p>In return, Xymox will serve as the “manufacturing platform to launch all of RAFI’s capabilities into the United States,” adds Hartline.</p>



<p>He says that his company has not been subsumed by the RAFI Group, even though the latter is a considerably larger business. Going forward, Xymox will “continue doing what we do. Of course, we’ll take input from Germany.”</p>



<p>Xymox’s solutions are used in medical equipment (including IV pumps, defibrillators, and hospital beds), food equipment (ovens, meat slicers, and warmers), and appliances (refrigerators, mixers, and dishwashers). The company’s wares are also utilized in industrial controls for gas pumps and power distribution equipment and in consumer products such as hand-held devices, wearables, and sport accelerometers. Xymox is currently eyeing new markets where RAFI has a presence, including off-road vehicles, construction equipment, and agriculture.</p>



<p>As mentioned in the previous profile, Xymox has a 55,000-square-foot facility in Milwaukee, where it performs a variety of services including sheet-fed printing, design and engineering, laser cutting, optical adhesive lamination, and full production. New ESD (electrostatic discharge) flooring was added to the facility to enhance electronic assembly work.</p>



<p>A showroom was created as well to display “all the different technologies that RAFI is bringing to Xymox. We’ll have a place where customers can come in and look and see and touch and feel all the different types of technology we offer,” says Hartline.</p>



<p>While most of Xymox’s products are custom-made, RAFI “does have a portion of their product line that is off-the-shelf or components-based,” he adds.</p>



<p>Xymox also continues to work with a manufacturing partner in Guangdong, China. Thanks to this connection, Xymox had advance warning about the impending COVID crisis, and began receiving reports about lockdowns and emergency pandemic measures in China back in the fall of 2019, before the virus colonized North America. This advance notice gave Xymox plenty of time to prepare.</p>



<p>By the time COVID hit Canada and the U.S. in 2020 and some businesses were shut down, Xymox already held multiple letters from medical firms stating that the firm was an essential supplier that needed to stay in operation, recalls Hartline. To protect its staff, Xymox quickly introduced hand sanitizer and barriers and implemented shift changes.</p>



<p>Company revenues actually increased at the start of the pandemic, thanks to a soaring need for hospital bed control systems in critical care facilities. Business soon declined, however, and Xymox also had to cope with COVID-related supply chain challenges. The company uses acrylic for its front panel assemblies and due to COVID, acrylic see-through barriers to separate staff from the public in stores and offices became a high-demand item. As a result, Xymox faced a temporary acrylic shortage. Things eventually worked out and Xymox’s supply situation has returned to normal.</p>



<p>The company is ISO 9001:2015 certified and works hard to ensure quality. Parts and products are subjected to multiple tests, including abrasion testing (rubber keypads get rough treatment from an abrasion tester), life testing (to ensure a design meets key aesthetic, electrical, and physical requirements), environmental testing (whether a product meets key temperature cycling standards), and product performance testing.</p>



<p>In addition to following ISO guidelines, Xymox likes to emphasize the notion that quality is everyone’s responsibility.</p>



<p>“We want every person who works on the shop floor here to be the quality person that builds quality into the part. We build parts that go into defibrillators; the defibrillator has to work every single time, as does all sorts of medical equipment. Our operators understand that the part they are working on could save a person’s life,” says Hartline.</p>



<p>Xymox currently has 88 employees, up from about 85 last year at this time. While experience and knowledge are important prerequisites for anyone looking to come aboard, Xymox also considers “how well you fit into the company. Culture is very important to us,” says Hartline.</p>



<p>This company culture centers on four core values: integrity, service, results, and employees. Integrity can be summarized as “how you act when no one is watching: I want our customers to walk away from Xymox knowing if they come here to watch us, whatever they see us doing, they can go back to their office and say, ‘I know Xymox is doing the right thing,’” says Hartline.</p>



<p>Service means always being grateful and gracious to customers, while results refer to the need to constantly improve to achieve goals. As for its employees, Xymox takes a keen interest in workforce well-being and offers staff financial training and office visits from a chiropractor.</p>



<p>“A lot of people would describe our business as a family. We’re a great team and we care about our employees,” says Hartline.</p>



<p>Employees stand to benefit from the RAFI merger, which is slated to expand Xymox’s range and revenues. It’s the latest chapter for a company that began its existence in 1979 as a business unit of the WH Brady Company of Milwaukee. Tasked with making membrane switches, Xymox was spun off as an independent enterprise in the early 1990s.</p>



<p>Discussions with the RAFI Group commenced in 2019. At the time, Xymox was merely looking to form a manufacturing partnership. Collaborating with a European manufacturer, says Hartline, would allow Xymox to “service our customers on both sides of the ocean equally well.” In particular, Xymox wanted to work with the RAFI Group because “they have more experience with touch screens. They’ve been manufacturing touch screens for a lot longer than we have,” he explains.</p>



<p>“We had an excellent meeting with them,” Hartline shares. “Their culture and our culture seemed to be a fit. RAFI is a much larger company but seemed to treat employees the same way we did.”</p>



<p>Negotiations were briefly thrown off-track by the pandemic, but the two returned to discussions in early 2022. As talks went on, it became apparent that RAFI wanted to buy Xymox outright. While RAFI maintains a small division in Seattle, Washington, the otherwise globally successful company was struggling to penetrate the American market.</p>



<p>“The reason that this deal came about was because RAFI wanted a United States presence. They recognized that their attempts at breaking into the market through the operation in Seattle were not meeting their expectations,” says Hartline.</p>



<p>An agreement was reached but before the merger could be finalized, due diligence and federal approval were required. Thanks to ITAR (International Traffic in Arms Regulations) rules, the deal needed to be reviewed by U.S. regulators.</p>



<p>“We had to get approval from the State Department to have a foreign entity own us because we manufacture a few parts for the military. We were hoping this wouldn’t be a showstopper because Germany is our ally,” explains Hartline.</p>



<p>The State Department review was followed by a Treasury Department review. Government approvals were granted in early July 2023, and the merger closed shortly thereafter.</p>



<p>Xymox is eager to spread the news about its partnership via social media and by appearing at more trade shows than it has in the past. Xymox wants to highlight its own capabilities, the merger, “and all the new technologies that RAFI brings to us for the future,” says Hartline.</p>



<p>Again, he stresses the importance of the new opportunities presented by working with RAFI. “We’re not going to just rely on membrane switches and touch screens,” he says. “We want to do the whole user interface assembly. That’s where I think we’ll see some significant growth in the future.”</p>
<p>The post <a href="https://manufacturinginfocus.com/2023/11/high-quality-interfaces/">High-Quality Interfaces&lt;p class=&quot;company&quot;&gt;Xymox Technologies&lt;/p&gt;</a> appeared first on <a href="https://manufacturinginfocus.com">Manufacturing In Focus</a>.</p>
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		<title>Building a Mutual Partnership Through Transparency and IntegrityAB Electronics</title>
		<link>https://manufacturinginfocus.com/2023/11/building-a-mutual-partnership-through-transparency-and-integrity/</link>
		
		<dc:creator><![CDATA[Allison Dempsey]]></dc:creator>
		<pubDate>Wed, 08 Nov 2023 15:47:17 +0000</pubDate>
				<category><![CDATA[In Focus]]></category>
		<category><![CDATA[November 2023]]></category>
		<category><![CDATA[The Electronic Components Industry Association (ECIA)]]></category>
		<guid isPermaLink="false">https://manufacturinginfocus.com/?p=34968</guid>

					<description><![CDATA[<p>AB Electronics’ goal is straightforward: Improving the productivity of clients’ businesses. How does the company do it? By providing top-notch, full-service, flexible manufacturing solutions with unrivalled responsiveness through long-term, strategic collaborations built on trust and mutually beneficial outcomes.</p>
<p>The post <a href="https://manufacturinginfocus.com/2023/11/building-a-mutual-partnership-through-transparency-and-integrity/">Building a Mutual Partnership Through Transparency and Integrity&lt;p class=&quot;company&quot;&gt;AB Electronics&lt;/p&gt;</a> appeared first on <a href="https://manufacturinginfocus.com">Manufacturing In Focus</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>AB Electronics’ goal is straightforward: Improving the productivity of clients’ businesses. How does the company do it? By providing top-notch, full-service, flexible manufacturing solutions with unrivalled responsiveness through long-term, strategic collaborations built on trust and mutually beneficial outcomes.</p>



<p>As a business that places a high priority on customer satisfaction, AB Electronics is dedicated to client success with its cutting-edge technology for comprehensive production solutions. From supply chain management to finished products, the company’s goal is to provide partners with unwavering quality, trustworthy on-time delivery, and best-in-class economics.</p>



<p>As a member of the Aragra Technologies family, AB Electronics provides its clients with the full spectrum of top-notch manufacturing services, and in order to lower costs and boost capacity, the company invests in state of the art equipment to better serve the demands of its partners.</p>



<p>When it comes to the various improvements and investments AB has made to embrace and utilize leading-edge capabilities, it comes down to equipment, teams, and processes. “In terms of equipment, we put in a lot of new and improved equipment, things that will automate certain parts of the process and allow the operator to focus on more critical tasks rather than, for example, just keeping the machines fed,” explains President Akash Monpara.</p>



<p>This includes, amongst other upgrades, putting in two new pick-and-place machines and two solder paste inspection machines to give better yield on the fine pitch placements. “At this point, we could pretty much place and assemble the most complex parts in the market,” says Monpara. “We also put in equipment that will help consistency of process.”</p>



<p>For example, where processes used to be dialed in with knobs, AB has added computerized and more modern equipment so the job is run the same way every single time. There is also equipment to maximize productivity per production hour by improving consistency in processes, reducing process rework, improving first pass quality, and improving quality out the door. AB has also added a number of engineers to its team to focus on process improvement and equipment integration, along with several mechanical and industrial engineers to focus on process improvements.</p>



<p>“We also added to our ranks a number of material handlers as we got into more traceable materials operations, which is important for the medical industry,” says Monpara. “We’re gearing up our certifications and our processes to take on more medical devices.”</p>



<p>These upgrades involved a lot of process trialing to achieve better consistency because better processes equals better quality, adds Monpara. Over the last two-and-a-half to three years, the company has also completed a lot of process trials, utilizing its new equipment and resources.</p>



<p>Along with this commitment to quality and customer satisfaction, AB is also strongly committed to taking care of its employees with a positive company culture. Along with the ownership change in 2020—which is also when Monpara joined—there was also a change in working philosophy, a readiness to invest in the team and the equipment, and a different philosophy on how to treat staff.</p>



<p>“We make everybody feel included and impactful toward the outcomes that they&#8217;re driving,” Monpara says. “For anyone who&#8217;s working on a product, we want them to know what it is that they&#8217;re working on, why it matters, and why it&#8217;s important that it gets done right. It gives them more satisfaction and [leads to] a good outcome.”</p>



<p>When the company does well, the whole team benefits, he adds. Team-building events are held at least once per quarter, whether it’s an outing at a sports bar or a golf club, or a company picnic or potluck lunch. Monpara’s team strives to conduct a lot of these events, and emphasizes that the team is really what makes the company and what makes the product. “It wouldn&#8217;t be possible without a good team,” he says.</p>



<p>And the team certainly appreciates everything AB does to make the working environment the best possible. “Everyone is pretty happy with the new ownership and the new environment. We&#8217;ve almost doubled since 2020, when we took over. The team is very energized about that; they feel like they&#8217;ve had a direct impact on driving that outcome and on making our customers happy. Overall, I think that&#8217;s the biggest thing; it&#8217;s not about just me as the owner of the business, but the happy customer and a happy employee. Basically, the rest takes care of itself.”</p>



<p>Among AB Electronics’ world-class products are printed circuit board assemblies, cable and wire harness assemblies, and box build assemblies, to name a few. AB builds the products, providing manufacturing as a service. Where it used to just build printed circuit board assemblies and cable harnesses, it now takes those and puts them onto a chassis or enclosure, building out the full product.</p>



<p>“It’s a lot more exciting to the team to be working on it and seeing the product come to life rather than just a component of it,” says Monpara. “And I think it&#8217;s also been something that our customers have really appreciated, because now we&#8217;re able to help them outsource more of their manufacturing processes.”</p>



<p>AB has also built out its testing, integration, and final assembly capabilities, taking that product one step further. Rather than just delivering a sub assembly, AB looks at how much more it can add on to give the customer more of a turnkey solution.</p>



<p>Certainly, AB has faced its share of challenges and also celebrated some key accomplishments over the past few years. Doubling in terms of revenue and increasing its footprint from 13,000 square feet to 21,000 square feet, along with the team growing from about 33 to about 48 today, are admirable goals that have been met.</p>



<p>“We’ve gotten a lot more work done proportional to the resources that we’ve invested in capital equipment, making every person that much more productive. We’ve then also been able to pay them a better wage because of the output of their time,” Monpara shares. “So investments in people and equipment have helped us grow and meet the customer needs of on-time delivery and quality.”</p>



<p>AB also recently became ISO 1345 certified, allowing the company to target more medical devices, and has implemented a new ERP system, which changes the way all of its business transactions are done and processed, to be more traceable and visible. But that was also one of the company’s biggest challenges due to the COVID-related semiconductor and electronics components supply chain crisis.</p>



<p>“Going through that challenge of not being able to get the right parts when you need them was tough. Sometimes we&#8217;re dealing with managing 200 incoming parts to make one assembly for a customer and if only one of those is delayed, then the whole build timeline is delayed,” says Monpara. “Then we&#8217;re also over-inventoried on the other 199 parts that we did get, and we can&#8217;t do anything about it until that last piece comes in.”</p>



<p>Simply maneuvering some of those challenges, while also changing the whole system in which the team works was a huge challenge—and a tough time to do it—but Monpara stresses that it set AB up for success moving forward.</p>



<p>“As we were trying to grow, customers’ demands were at an all-time high. It was hard to find people for that kind of staffing and it was a huge challenge getting the right people to be able to get the work done,” he says. “Culture shift is always a challenge.”</p>



<p>Looking ahead, AB aims to keep up with its success and its growth, growing with its existing customer base, and continuing on its journey to 100 percent on-time delivery and 100 percent quality, as well as targeting more medical builds, full box builds, and full product integrations. “We want to keep shaping the type of operation that we are, and our milestones are all related to that.”</p>



<p>When it comes to what sets AB Electronics apart from other companies in the industry, Monpara has a message that he regularly shares with his team.</p>



<p>“There are three guys within 10 miles that offer a similar thing, or market a similar thing as what we do, and they can probably make this for their customers, too. And if you look at just within the state, there are at least 50 of us. What sets us apart is our transparency, our integrity, and how we deal with the customer. We really make the customer&#8217;s problem our problem, and we want to be the first call that the customer makes anytime they have anything related to electronics assembly, whether it&#8217;s something in our wheelhouse or not. We want to take care of our customers and our customers’ problems.”</p>



<p>Ultimately, he adds, what matters most is that desire for a long-term partnership of building a two-way relationship. “Our customers’ success is our success, and our success will lead to our customers’ success,” says Monpara.</p>



<p>Just having that mindset as a core driver of the company’s whole operating philosophy is what truly sets anyone apart in this industry, he adds: How well do you take care of your customer and your customers’ problems?</p>



<p>“It&#8217;s all about the customer, and how we approach getting a good quality product delivered on time is pretty much the whole story of what we do,” Monpara says. “It&#8217;s a very competitive industry. But we want people to see that it’s easy and a pleasure to work with AB.”</p>
<p>The post <a href="https://manufacturinginfocus.com/2023/11/building-a-mutual-partnership-through-transparency-and-integrity/">Building a Mutual Partnership Through Transparency and Integrity&lt;p class=&quot;company&quot;&gt;AB Electronics&lt;/p&gt;</a> appeared first on <a href="https://manufacturinginfocus.com">Manufacturing In Focus</a>.</p>
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		<title>The Midas Touch of Stocking Distribution FlexibilityMasline Electronics</title>
		<link>https://manufacturinginfocus.com/2023/11/the-midas-touch-of-stocking-distribution-flexibility/</link>
		
		<dc:creator><![CDATA[Pauline Müller]]></dc:creator>
		<pubDate>Wed, 08 Nov 2023 15:47:05 +0000</pubDate>
				<category><![CDATA[In Focus]]></category>
		<category><![CDATA[November 2023]]></category>
		<category><![CDATA[The Electronic Components Industry Association (ECIA)]]></category>
		<guid isPermaLink="false">https://manufacturinginfocus.com/?p=34965</guid>

					<description><![CDATA[<p>As a leader in distributing passive and electromechanical components, Masline Electronics is on a growth trajectory following the COVID-19 pandemic. Helping to drive customers’ bottom lines through effective product distribution, logistics, and custom, value-added services, Masline’s team delivers personalized service on a level uncommon in this industry. That is why loyal customers keep coming back for more.</p>
<p>The post <a href="https://manufacturinginfocus.com/2023/11/the-midas-touch-of-stocking-distribution-flexibility/">The Midas Touch of Stocking Distribution Flexibility&lt;p class=&quot;company&quot;&gt;Masline Electronics&lt;/p&gt;</a> appeared first on <a href="https://manufacturinginfocus.com">Manufacturing In Focus</a>.</p>
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<p>As a leader in distributing passive and electromechanical components, Masline Electronics is on a growth trajectory following the COVID-19 pandemic. Helping to drive customers’ bottom lines through effective product distribution, logistics, and custom, value-added services, Masline’s team delivers personalized service on a level uncommon in this industry. That is why loyal customers keep coming back for more.</p>



<p>Passive components—like capacitors and inductors that store power in different formats and resistors that transmute electricity—are used extensively in technological circuitry to regulate, rather than supply, power. While passive electromechanical components are commonly available from large multinational companies, Masline’s success comes from its attention to detail and ability to suit its customers’ needs in a way rarely possible for larger outfits.</p>



<p>In a technologically-driven world where customers are often just another name on an invoice, Masline Electronics prides itself on giving faces and names to its global and national clients. Providing them with superior service and a single point of contact from its facilities in Rochester, New York is how the regional firm secures its place in an ever-shifting market.</p>



<p>This proud member of the Electronic Components Industry Association (ECIA) may be comparatively small, but with that comes the agility to deliver fast solutions and good service combined with next-generation components of outstanding quality. Another huge plus is that, as per federal law, the company’s merchandise contains only conflict-free minerals, which it sells at the same prices as the multinational players.</p>



<p>Masline Electronics encourages its sales team to consider every contract a commitment that must also make business sense while providing its customers with focused value. “I am proud of my team for being able to do that and continue to move forward,” says Sales Manager, Jim Gerling. As such, Masline Electronics tailors its business to suit each client’s passive electromechanical needs.</p>



<p>The company has evolved alongside technology for nearly a century. It was established by Ed Masline, Gerling’s grandfather, in 1932. When Ed passed in 1964, his wife, Winona, who also owned a flourishing real estate business, kept his firm going. The company continued developing, specializing in television repairs and parts until the seventies, when it started moving toward serving the original equipment manufacturing (OEM) market. At this time, their son, Glenn, and later, their daughter, Sheila, joined. In 1991, they would be joined by Sheila&#8217;s son, Jim Gerling, when he started in sales.</p>



<p>Since 2005, the company has been expanding its reach, posting sales representatives in Ohio, Pennsylvania, and Indianapolis.</p>



<p>“We believe that doing business is still a face-to-face relationship. People buy from people they like. We have qualified people in place who are liked by our customers. You buy from people you trust,” says Gerling. He admits that the approach may seem old-fashioned to some; however, being able to solve issues and provide solutions when you know your customer well makes all the difference. Through this approach, Masline Electronics turns an otherwise often-unnoticed service into an essential source of support and expertise for customers who prefer having its value-added services on hand as an extension of their operations.</p>



<p>To ensure the smoothest buyer experience possible for its customers, Masline also invests in the necessary software and other technology to streamline buying. With the company’s annual goal of a ten percent growth rate, maintaining optimum customer comfort is imperative. Driving rapid growth through structured programs means that the company supplies its customers with roughly three months&#8217; supply of consignment stock, the sale of which gets settled monthly. The process is simple, saving time, money, and labor. It also means that clients can order stock in quantities they need instead of bearing the cost of carrying dead weight inventory.</p>



<p>Naturally, the quality of the company’s wide variety of products and the strong reputations of the fabricators it represents are its star features. “We lead with our line cards, which are the lines we have franchise agreements with, and we believe we have a very good line card. So, we have the ability to sell our customers Tier1 suppliers and let the customers dictate what they want,” says Gerling of the system that makes stocking its components not only straightforward, but also cheaper due to significant shipping savings. Masline Electronics is especially committed to doing its part for the environment and reuses packaging where and when it can.</p>



<p>In addition, Masline offers end-of-life product benefits whereby it stocks components that allow OEM customers in instrumentation, audio, and medical devices and equipment to help maintain equipment warranties, for instance. “If you have a problem part, why wouldn’t you want to get it into your facility and have it there so that you can see it?” he asks. Under special agreements, the company even goes as far as holding up to two years’ worth of stock in support of such customer obligations to carry them through until they require components for the next iteration of their machines.</p>



<p>These longstanding relationships with well-known original equipment fabricators brought the company through COVID-19, unscathed and growing. To keep up the trend, Masline is firmly committed to adapting to the market and its customers. As a result, its sales team benefits from continuous education opportunities and training that raises awareness about the context within which they work.</p>



<p>Gerling considers the team to be like family. “We all don’t agree on everything, but at the end of the day, you want to treat people like you want to be treated. You try to hold people in the highest respect,” he says. “We figure that, when we hire people, we hire them for a lifetime. We want this to be the last job you ever have.”</p>



<p>The current goal is to grow the tight-knit group from 16 to 20 people by the beginning of next year’s third term as the company begins to explore new regions across the United States. “We are always looking for people—even when we don’t have an opening. When we find someone who we believe is qualified, we will make a home for them,” Gerling says. As it happens, many of its existing staff came to the company via word-of-mouth recommendations, illustrating the value of networking.</p>



<p>By meeting new people and building lasting relationships, Masline Electronics will continue to expand its foothold in ways that cultivate stability and trust. As a company that prioritizes family, its leadership is always ready to welcome the next new member of staff and customers alike.</p>



<p>“I think that’s a thing a lot of people are missing in corporate America. We try to put your needs and your family in front of everybody else,” Gerling says, highlighting how incredible the Masline team is for increasingly finding new ways of remaining relevant and providing improved value.</p>
<p>The post <a href="https://manufacturinginfocus.com/2023/11/the-midas-touch-of-stocking-distribution-flexibility/">The Midas Touch of Stocking Distribution Flexibility&lt;p class=&quot;company&quot;&gt;Masline Electronics&lt;/p&gt;</a> appeared first on <a href="https://manufacturinginfocus.com">Manufacturing In Focus</a>.</p>
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		<title>The Spirit of SuccessSpirit Electronics</title>
		<link>https://manufacturinginfocus.com/2023/11/the-spirit-of-success/</link>
		
		<dc:creator><![CDATA[Claire Suttles]]></dc:creator>
		<pubDate>Wed, 08 Nov 2023 15:46:45 +0000</pubDate>
				<category><![CDATA[In Focus]]></category>
		<category><![CDATA[November 2023]]></category>
		<category><![CDATA[The Electronic Components Industry Association (ECIA)]]></category>
		<guid isPermaLink="false">https://manufacturinginfocus.com/?p=34962</guid>

					<description><![CDATA[<p>Spirit Electronics is a value-added supplier of high-reliability components and superior supply-chain solutions for the aerospace and defense sectors. The veteran-owned, woman-owned business has been growing steadily since we profiled the company in December 2019, so we sat down with owner and CEO Marti McCurdy again this month to hear the latest news and developments</p>
<p>The post <a href="https://manufacturinginfocus.com/2023/11/the-spirit-of-success/">The Spirit of Success&lt;p class=&quot;company&quot;&gt;Spirit Electronics&lt;/p&gt;</a> appeared first on <a href="https://manufacturinginfocus.com">Manufacturing In Focus</a>.</p>
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<p><em>Spirit Electronics is a value-added supplier of high-reliability components and superior supply-chain solutions for the aerospace and defense sectors. The veteran-owned, woman-owned business has been growing steadily since we profiled the company in December 2019, so we sat down with owner and CEO Marti McCurdy again this month to hear the latest news and developments.</em></p>



<p>Spirit Electronics recently acquired Insight Analytical Labs, which has been in business for 30 years, in order to add new offerings—including destructive physical analysis (DPA)—to its turnkey semiconductor supply chain services. The team is always looking to advance its end-to-end capabilities, so the acquisition just made sense. “That is a goal for us to always increase what we call the ecosystem,” McCurdy says. “Our customer base is always looking for DPA, so we decided to buy a lab.”</p>



<p>In addition to DPA, the lab’s electronic analytical services include failure analysis, reverse engineering, and IP litigation support.</p>



<p>The lab is based in Colorado Springs, Colorado, and the same experienced team will remain. Spirit Electronics has had external auditors qualify the Colorado Springs facility, ensuring that all operations meet the company’s robust quality management system and lab suitability.</p>



<p>Spirit Electronics has also been working hard to expand its ASIC programs in order to better serve customers. Short for Application-Specific Integrated Circuits, these programs take multiple IC functions and design, manufacture, and package a single IC to handle all of it. “We&#8217;re always moving more and more into manufacturing,” says McCurdy, “so our ASIC opportunities are becoming a big piece of our offering.”</p>



<p>Spirit is “the only exclusive distribution channel or access channel to have foundries through Texas Instruments,” she continues. “So we are working with them on allowing the outside world to have access to the mature analog 65 nanometer and larger technology nodes for ASIC mixed signal and analog devices that our aerospace and defense market uses. Our foundry access provides supply chain security for our customers by allowing them to have products made fully in the USA.”</p>



<p>The advantages of creating an application-specific IC are clear. “That secures the supply chain for the customer,” McCurdy explains. “They&#8217;re not waiting and relying on that supply chain to deliver.” This is particularly critical in an industry where deliveries can take as long as 140 weeks. “That&#8217;s three years, and you really cannot plan a program if you can&#8217;t get parts in your hands for three years. An ASIC allows you to own your supply chain and IP. The fact that we will design it for you, we will run the fab foundry service through TI or your preferred foundry, we will provide the assembly, test, and the qualification, gives any customer a lock on their product and supply chain for life on that component.”</p>



<p>An ASIC gives the customer control regardless of a supplier’s capacity—or any unforeseen situation, such as COVID, that negatively impacts the supply chain. “Now they&#8217;re not waiting on somebody to increase capacity; there&#8217;s nothing that&#8217;s restricting them. They own it. The price will be fixed. It will always be their IP and that removes all the strangleholds, all the price increases, all of the delays from them, and they literally can move into production in their systems.”</p>



<p>With so much to offer, it comes as no surprise that Spirit Electronics has been expanding rapidly. “We&#8217;ve outgrown our building,” McCurdy shares, and this has created new challenges due to fierce demand in the area. “We&#8217;re looking for a building here in Arizona. The challenge is Arizona is in such a tech boom right now that, within the Phoenix city limits where we want to stay, there are very few buildings that meet our criteria.”</p>



<p>The good news is that business is booming within the region. “The tech industry here in Arizona is just on a roll, especially Phoenix itself. The city proper is, for the fifth straight year in a row, the largest growing city in the U.S. at over 200,000 people per year coming into Phoenix only—not the Phoenix metro area, but Phoenix city.”</p>



<p>The company is taking full advantage of this tech boom. “We have been pursuing the CHIPS Act money simply because we are a very good candidate for that to help us expand quicker than we could from just our organic growth,” McCurdy says. “We are almost doubling every year. So the fact that we need a building in short order is pressing.”</p>



<p>The team is committed to staying in Phoenix, regardless of the challenge to find available space. One factor in this decision is the strong relationships it has built in the area. “Our desire is to stay within the city limits of Phoenix,” says McCurdy. “We have a great working relationship here with the mayor, the city, the city council, the developers. They&#8217;re very tied to us, very encouraging for us to stay within the city limits.”</p>



<p>The industry’s ongoing supply chain constraints are a key reason the company is seeking a larger building. “A lot of our customers now are going into storage contracts with us where we secure their pipeline of material, either for an immediate build or a build in the future,” explains McCurdy. “We have programs here that are in excess of five years, whereby we&#8217;re pipelining material to be guaranteed to be available when they need it.”</p>



<p>Customers taking advantage of Spirit Electronics’ storage capabilities include businesses in sectors ranging from commercial aviation to aerospace and electric vehicles. “They’re willing to put [materials] on their shelf so they have it as a guarantee.”</p>



<p>As Spirit Electronics grows, the team remains committed to positively impacting the community—take the location chosen for the business, for instance. “Currently, the building that we&#8217;re in is in a HUBzone, which is a Historically Underutilized Business zone,” McCurdy shares. “And interestingly enough, it has kind of raised the bar in our local business community here, where they&#8217;re hopefully going to be able to elevate this section out of the HUBzone. The growth here has been pretty astronomical. The two buildings that we are looking at are also in a HUBzone, so maybe we can have a positive impact there for the city and help to elevate that community as well.”</p>



<p>The company also runs a non-profit organization called Sprit Gives. “We support our local children in this community,” says McCurdy. “We do activities with them every month,” many of them through the local Sunnyslope Community Center. “We have families that we sponsor there. It&#8217;s been super fun.” Last month, for instance, they built robots together. The hope is to make a positive, lasting impact. “We&#8217;re in it for the long haul to help the community be revitalized.”</p>



<p>Looking ahead, the team is eager to continue growing by offering much-needed services to the industry. “The majority of what we call domestic assembly and test, which is true back-end capabilities, probably 90 percent of it is offshore,” McCurdy says. “So with the support of the CHIPS Act, that&#8217;s what we&#8217;re bringing onshore.” The company already offers this at the prototype level, “but we&#8217;re looking to grow that into large scale production; that will escalate Spirit. We have a strong backlog already but we&#8217;re looking to launch into a much bigger platform, bigger growth than we can achieve organically.”</p>



<p>Major names within the industry have built, or are planning to build, foundries within the Phoenix area that produce wafers, so Spirit Electronics’ future growth plan makes good sense. “It will make a big impact on the local community because we have so many foundries here,” McCurdy says. “If you have all these wafers, what are you going to do with them? You still have to ship them… to get them packaged and tested. So we&#8217;re going to offer that here with the aim of growing it into a fairly commercialized capacity.”</p>



<p>Armed with a proven track record—and an ongoing commitment to the community—Spirit Electronics is certainly on track to continue making a significant, positive impact both locally and on the industry as a whole.</p>



<p>Spirit Electronics is an Authorized Distributor for<em><strong> Intelligent Memory</strong></em> and<em><strong> Radiation Test Solutions</strong></em>.</p>
<p>The post <a href="https://manufacturinginfocus.com/2023/11/the-spirit-of-success/">The Spirit of Success&lt;p class=&quot;company&quot;&gt;Spirit Electronics&lt;/p&gt;</a> appeared first on <a href="https://manufacturinginfocus.com">Manufacturing In Focus</a>.</p>
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